Revenue analytics
Monthly recurring revenue movement, plan and segment splits · Sample data
New MRR
$32,966
12 months
Expansion MRR
$13,963
12 months
Contraction MRR
$6,277
12 months
Churned MRR
$5,905
12 months
Net retention
108%
trailing 90 days
Gross retention
94%
trailing 90 days
MRR movement
Monthly net MRR movement data table
| Month | Net change (USD) |
|---|---|
| 2025-10 | +$4,012 |
| 2025-11 | +$2,881 |
| 2025-12 | -$186 |
| 2026-01 | +$4,212 |
| 2026-02 | +$1,892 |
| 2026-03 | +$4,443 |
| 2026-04 | +$1,327 |
| 2026-05 | +$3,591 |
| 2026-06 | +$3,432 |
| 2026-07 | +$3,934 |
| 2026-08 | +$3,606 |
| 2026-09 | +$1,603 |
Plan mix
- Scale Annual $42,880 28.9%
- Pro Annual $39,170 26.4%
- Pro Monthly $29,260 19.7%
- Scale Monthly $29,130 19.6%
- Team Monthly $7,810 5.3%
Total MRR $148,250
MRR by segment
- Foundry $19,760 13.3%
- Healthcare $17,020 11.5%
- Logistics $16,560 11.2%
- Property $15,710 10.6%
- Education $15,540 10.5%
- Retail $14,410 9.7%
- Studio $13,980 9.4%
- Food and beverage $13,530 9.1%
- Manufacturing $11,590 7.8%
- Finance $10,150 6.8%
Total MRR $148,250
Movement detail
| Month | New | Expansion | Contraction | Churned | Net |
|---|---|---|---|---|---|
| 2025-10 | $3,243 | $1,409 | $170 | $470 | +$4,012 |
| 2025-11 | $2,349 | $989 | $235 | $222 | +$2,881 |
| 2025-12 | $867 | $614 | $635 | $1,032 | -$186 |
| 2026-01 | $3,603 | $1,059 | $253 | $197 | +$4,212 |
| 2026-02 | $1,526 | $1,174 | $729 | $79 | +$1,892 |
| 2026-03 | $4,010 | $1,288 | $615 | $240 | +$4,443 |
| 2026-04 | $1,181 | $1,187 | $775 | $266 | +$1,327 |
| 2026-05 | $3,271 | $1,304 | $101 | $883 | +$3,591 |
| 2026-06 | $2,938 | $1,061 | $479 | $88 | +$3,432 |
| 2026-07 | $3,657 | $1,285 | $539 | $469 | +$3,934 |
| 2026-08 | $4,086 | $1,187 | $887 | $780 | +$3,606 |
| 2026-09 | $2,235 | $1,406 | $859 | $1,179 | +$1,603 |